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Course:

MARKETING MANAGEMENT-- MKTG 603

Librarian:

Miriam Bridges , mbridges@odu.edu, 757-683-4169

Off-Campus
Access:

When you select an electronic resource (database, journal, etc.) from off campus, you will be prompted to enter your email address and your 8 digit University ID Number (UIN). After entering the numbers, you will see two security screens. Click "yes" to proceed through them on to your chosen resource. For fuller instructions, click here .

Key Resources:

Market Description:

Databases:
Go to http://www.lib.odu.edu/ > Databases > Business & Economy

• Business Source Complete -
  Contains industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
• IBIS World -
  Contains statistics, descriptions of markets, segments, industry conditions, factors affecting performance and key competitors.
• Lexis Nexis - Click on Business
  Create customizable company reports listing competitors, and other company information.
• Mintel - Provides access to U.S. and international market and consumer research through reports, data, daily news articles on corporate, product and advertising activity, as well as opinions and comments from Mintel's analysts. ODU students, faculty and staff are required to sign in to their Mintel Reports Personal Profile.

Company Information:

• Mergent Online - Provides access to the most detailed, accurate and comprehensive global company database available, including business description, history, property, subsidiaries, officers and directors, long-term debt and capital stock. Can be searched by NAICS code.
• Lexis/Nexis - find public and private companies, can limit search by NAICS and geographic area.

Websites:

• City Data (Business Search)- http://www.city-data.com/ - Search for local businesses by key word and zip code
• Switchboard -   http://www.switchboard.com/ - Yellow pages directory search, limit search by zip code

Analysis of Environment :

Databases:
Go to http://www.lib.odu.edu/  > Databases > Business & Economy

• ABI Inform - Find full-text business magazine articles, trade publications and scholarly journal articles.
• Business Source Complete - Find full-text business magazine articles, trade publications and scholarly journal articles.
  Also contains industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
• Factiva - Find business magazine articles and newspaper articles, locally, nationally and internationally.

Buyer Behavior:

Database:

Mintel - Provides access to U.S. and international market and consumer research through reports, data, daily news articles on corporate, product and advertising activity, as well as opinions and comments from Mintel's analysts. ODU students, faculty and staff are required to sign in to their Mintel Reports Personal Profile.

Websites:

• Census FactFinder - http://factfinder.census.gov/
  View demographic data by state, county, metron area or ZIP code.
• City Data - http://www.city-data.com/ - find detailed demographic information by state, city or ZIP code, use Business Search to find business by keyword and ZIP code
• ERSI Tapestry Segmentation - View lifestyle segments by ZIP code.
• Virginia Statistics – http://www.vawc.virginia.gov/analyzer/ - Research labor market, economic and demographic data
• Virginia Community Profiles - http://www.vawc.virginia.gov/gsipub/index.asp?docid=342  
  These documents feature a wealth of information including demographic, economic, and educational data.  Find information by county, city and work investment area. More statitistical data includes population map and projections - http://www.vawc.virginia.gov/analyzer/session/session.asp?CAT=POP

Library Resources (In Perry Library):

• Demographics USA - REF HF 5437 .S32
  Contains demographic, income, retail sales and establishments data for counties and states.
• SRDS Lifestyle Market Analyst - REF HF 5415.33 U6154
  Provides lifestyle and demographic characteristics for 200+ U.S. markets. 
• The Sourcebook of ZIP Code Demographics – REF HA 203.S67 2003
  Includes spending potential indices, income, population change, and population composition by zip code.

Search Tips:

To refresh your memory and learn more about search strategy, truncation, wildcards, Boolean searching, phrase searching, limiters, etc. click here

Other Information:

Citation styles (including APA, MLA, Turabian) are available on the General Reference Sources page under "Style Manuals & Writing Guides"

Citing your Sources for Business Students (Boston University) - http://www.bu.edu/library/guides/pml/citation.html