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Tutorials, Guides,
& How-to's

How To...
RESEARCH AN INDUSTRY

 

Guidelines (Summary):

  1. Find SIC and NAICS codes for your industry. (Go!)
  2. Locate an overview of the industry. (Go!)
  3. Find and analyze statistics and financial data. (Go!)
  4. Use periodical sources to update the information you have already found. (Go!)

Location Codes:

RD Available at the Reference Desk
RS Available in the Reference Stacks, 1st Floor
DBS Online database accessible from this guide and also from the Library home page by selecting Databases
WWW World Wide Web resource

Important Remote Access Information

Guidelines (Detailed):

1) Find SIC and NAICS codes for your industry.

SIC (Standard Industrial Classification) and NAICS (North American Industry Classification System) are systems for classifying business establishments. Businesses that are in the same line of work will share SIC and NAICS codes. NAICS is more current and is the system used by statistical agencies of the United States.

Location
Title
Call Number
RD

Standard Industrial Classification Manual

PrEx 2.6/2: In27/987 (Gov. Pub.)

WWW
 
RD

North American Industry Classification System

PrEx 2.6/4: 2002

WWW
 

2) Locate an overview of the industry.

Overviews can also be referred to as profiles or snapshots. While the information provided by each source varies, most overviews will contain narrative information about the industry's background and current state.

Location
Title
Directions / Call Number
RD

Standard & Poor's Industry Surveys (3 vols.)

HC 106.6 .S742

RS

Manufacturing & Distribution U.S.A. (3 vols.)

HD 9721 .M3495

RS

D&B Business Rankings

HF 4027.5 .D873

RS

Maufacturing Worldwide

HD 9720.4 .M36

DBS

Business & Company Resource Center

Select "Industry," then type in an SIC or NAICS or text description, then select "Industry Overview" tab.

3) Find and analyze statistics & financial data.

Location
Title
Directions / Call Number
RD

Statistical Abstract of the United States

C 3.134

WWW

Statistical Abstract of the United States

 
RD

Virginia Statistical Abstract

HA 686 .V57

WWW

Virginia Statistical Abstract

 
RD

Value Line Investment Survey

HG 4501 .V26

DBS

Business & Company Resource Center

Select "Industry," then type in an SIC or NAICS or text description, then select "Investment Reports"

RD

U.S. Market Trends & Forecasts

HF 5415 .U7

RD

Almanac of Business and Industrial Ratios

HF 5681 .R25 T68

RD

Industry Norms and Key Business Ratios

HF 5681 .R25 I52

RD

Robert Morris Associates (RMA) Annual Statement Studies

HF 5681 .B2 R6

4) Use periodical sources to update information you have already found.

Location
Title
Description / Directions
DBS Factiva

Full text of nearly 8000 international business and general publications, including The Wall Street Journal from 1979 to the present. UPDATED DAILY.

Use Intelligent Indexing™ to tailor search to specific industries.

DBS Business & Company Resource Center

Article citations and abstracts from over 900 business, economics, management, and industry publications; 650 of these titles are available in full-text. UPDATED DAILY

Select "Industry", then type in an SIC or NAICS code or text description, then select "News/Magazines"

DBS ABI/INFORM

Article citations and abstracts from over 1800 academic management, marketing, and general business journals; over 800 of these are available in full-text.

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