Old Dominion University Libraries

Special Collections & University Archives

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Hours

Monday - Friday:
9 am - 4:30 pm

Other times by appointment

Location

The Special Collections is located on the east side of the Library at the front of the 3rd floor.

Contact Information

Patricia W. & J. Douglas Perry Library
Norfolk, Virginia 23529-0256
telephone (757) 683-4483
fax (757) 683-5954

 

The Records of ODU University Relations

Historical Sketch

University Relations has been part of Old Dominion University since its days as the Norfolk Division of the College of William and Mary. Prior to 1949, the Division’s Director handled all public relations. In 1949 it was also known as the Committee on Publications and Public Relations. Dorothy Lippincott was named Director of College Relations and Placement in 1958. In the late 1980s and early 1990s, University Relations worked with Collegiate Licensing and many other companies to design and produce Old Dominion memorabilia and clothing. Today, it is part of the Office of Institutional Advancement. University Relations supports the efforts of the Office of Institutional Advancement through media relations, public information, the publication of periodicals and a daily news Web page, and photography. They also provide comprehensive public relations services toward the goal of promoting the advancement of knowledge and offering leadership to the state and nation in teaching, research and service.

Scope and Contents

This collection contains records from the Office of the Vice President of University Relations as well as from the Office of Information Services, whose predecessor was Collegiate Relations. It includes correspondence, bumper stickers, reports and product approvals. Internal and external public relations publications such as brochures and newspaper clippings are also included. Topics include 1970s budget crisis and civil rights compliance. Of interest is the first proposal of ODU’s Equal Opportunity Policy and Affirmative Action Plan (Series I: Civil Rights, March 1973-June 1973) and the showing of $5 million dollars’ worth of Nike missile equipment at Norview High School in 1960. The Licensing series contains product samples and information on logos and copyrighting. Of particular interest is the ODU Cross Stitch Kit (Series I: Licensing, Product Approvals - H). This collection dates from 1958 to 2005.

Series Descriptions

The collection is divided into the following series:

Series I: Civil Rights. This series contains papers from 1971 to 1973 pertaining to Civil Rights at ODU and in the Commonwealth of Virginia.

Series II: Licensing. This series contains information and records dealing with licensing of Old Dominion University branded products such as clothing and memorabilia. This series dates from 1987 to 1993. It is organized alphabetically.

Series III: Publications. This series is comprised of two sub-series: Annual Reports and Miscellaneous Publications. The series dates from 1966 to 2005.

Sub-series A: Annual Reports. This sub-series contains the yearly reports from 1958 to 1970. During this time they were called “Annual Reports,” and “College Relations Reports.” Several versions of the reports are included for some years. The sub-series is ordered chronologically.

Sub-series B: Publications. This sub-series contains various publications, including “Year in Review” and the university’s Strategic Plan for 2005 to 2009. Also included are several bumper stickers such as “Screw H.E.W. Save NSC & ODU”. This sub-series dates from 1985 to 2005 and is ordered chronologically.

Series IV: Public Relations. This series contains various public relations and advertising records of university departments, from the Alumni Association to Speech. It also contains the Annual Placement Reports from 1958 to 1966.It is ordered alphabetically and dates from c. 1956 to 1973.

Related Materials

In relation to the Public Relations folders “School of Business Reserve” and “University Relations Studies”, the records of the Bureau of Business and Economic Research (RG18-26A) might be of interest. In relation to the Public Relations folder “School of Dental Hygiene”, the Dental Association of Norfolk and Portsmouth Minutes 1880-1888 (MG 99) might be of interest.

Provenance

This collection was donated by David T. Shufflebarger and other University staff from 1976 to 2008.

Access

Open to researchers without restrictions. Questions on literary property rights should be directed to the Special Collections Librarian.

Size

10 Hollinger Document Cases.

Collection Number

RG6-3A

Preferred Citation

[Identification of item], Box [number], Folder [number and title], The Records of University Relations, Special Collections, Perry Library, Old Dominion University, Norfolk, Virginia.

Container Listing

Box 1

Series I: Civil Rights

Folder 1: Civil Rights, May 1971-December 1972
Folder 2: Civil Rights, March 1973-June 1973

Series II: Licensing

Folder 3: Articles, Licensing Information, 1989 - 1991
Folder 4: Correspondence Credit Union, 1990 - 1992
Folder 5: Correspondence ODU Offices Regarding Licensing, 1987 - 1991
Folder 6: Correspondence CCI/ICE, 1988 - 1993
Folder 7: Correspondence Concierge Ltd, 1988 - 1989
Folder 8: Correspondence General, 1987- 1996
Folder 9: Product Approvals – A, 1988 - 1993
Folder 10: Product Approvals – B, 1990 - 1992

Box 2

Folder 1: Product Approvals – C, 1989 - 1993
Folder 2: Product Approvals – D, 1989 - 1993
Folder 3: Product Approvals – E, 1988 - 1991
Folder 4: Product Approvals – F, 1990 - 1993
Folder 5: Product Approvals – G, 1989 - 1993
Folder 6: Product Approvals – H, 1989 - 1993
Folder 7: Product Approvals – I, 1989 - 1993
Folder 8: Product Approvals – J, 1989- 1993
Folder 9: Product Approvals – K, 1987 - 1992
Folder 10: Product Approvals – S, 1991

Box 3

Series III: Publications

Sub-series A: Annual Reports

Folder 1: Annual Report, 1966-1967
Folder 2: College Relations Report, 1964-1965
Folder 3: College Relations Report, July 1, 1965 – June 30, 1966
Folder 4: College Relations Report, July 1, 1966 - June 30, 1967 (1)
Folder 5: College Relations Report, July 1, 1966 - June 30, 1967 (2)
Folder 6: College Relations Report, July 1, 1967 – June 30, 1968 (1)
Folder 7: College Relations Report, July 1, 1967 – June 30, 1968 (2)
Folder 8: College Relations Report, July 1, 1967 – June 30, 1968 (3)
Folder 9: College Relations Report, July 1, 1967 – June 30, 1968 (4)

Box 4

Folder 1: College Relations Report, July 1, 1968 – June 30, 1969
Folder 2: Annual Report, July 1, 1969-June 30, 1970
Folder 3: Annual Report Publications Book A, July 1, 1969-June 30, 1970

Box 5

Folder 1: Annual Report Publication Book B, July 1, 1969-June 30, 1970

Sub-series B: Miscellaneous Publications

Folder 2: Fact Book, 1970-71
Folder 3: Bumper Stickers, n.d.
Folder 4: Impact ODU and Tidewater, 1974-1975
Folder 5: ODU Report, 1985
Folder 6: “Let’s Talk Quality: ODU Rated in South’s Top Ten”, November 25, 1985
Folder 7: ODU in Virginia Business, May 1992
Folder 8: “Year in Review”, 1998-2010
Folder 9: “ODU in the News”, Fall 2000, 2002-2003
Folder 10: “Experience ODU”, 2003-2004
Folder 11: ODU Community Relations, 2004
Folder 12: ODU News Online, 2004
Folder 13: Communications Strategy for Branding ODU, 2004
Folder 14: ODU “On our way to becoming one of America’s Top 100 public research universities”, 2005
Folder 15: Strategic Plan 2005-2009, 2005

Box 6

Series IV: Public Relations

Folder 1: Advertising, 1971-1973
Folder 2: Alumni Association, 1959-April 1969
Folder 3: Annual Placement Report, 1958-1959
Folder 4: Annual Placement Report, 1959-1960
Folder 5: Annual Placement Report, 1960-1961
Folder 6: Annual Placement Report, 1961-1962
Folder 7: Annual Placement Report, 1962-1963

Box 7

Folder 1: Annual Placement Report, 1963-1964
Folder 2: Annual Placement Report, 1964-1965
Folder 3: Annual Placement Report, 1966
Folder 4: School of Arts & Letters, Music Department – Reserve, 1958 - 1968
Folder 5: Biology, 1965-1971
Folder 6: Budget Crisis, 1969 - 1970
Folder 7: Budget Crisis Clippings, 1969 - 1970
Folder 8: Alpha Kappa Psi, School of Business, 1956-1968

Box 8

Folder 1: School of Business - Reserve, c. 1958-1966
Folder 2: Chemistry, 1959-1969
Folder 3: Commencements 1972
Folder 4: Continuing Education, 1957-1971
Folder 5: Dental Hygiene, 1968-1971
Folder 6: Department of Military Science, 1970-1971

Box 9

Artifact: Cadet Patch, Early Childhood Development
Folder 1: Distributive Education, 1967-1969
Folder 2: Early Childhood Child Study Center, 1967-1968
Folder 3: School of Education, 1970-1971
Folder 4: Education Elementary, 1961-1967
Folder 5: Education General, 1966-1970
Folder 6: Education Industrial Arts, 1960-1965
Folder 7: Secondary Education, 1966

Box 10

Folder 1: Engineering General, 1966-1970
Folder 2: School of Engineering, 1970-1971
Folder 3: School of Engineering - Reserve, 1957-1966
Folder 4: Geology (Geophysical Sciences), 1967-1969
Folder 5: Health & Physical Education, 1969-1971
Folder 6: History of College, 1959-1965
Folder 7: Law Enforcement, 1960-1969
Folder 8: Military Events & NATO, 1963 - 1966
Folder 9: Miscellaneous Events, 1960 - 1965
Folder 10: Nike Missile at Norview, 1960
Folder 11: Nursing, 1963-1971

Box 11

Folder 1: Physics, 1961-1971
Folder 2: Psychology, 1962-1967
Folder 3: School of Science, 1967-1970
Folder 4: School of Science – Solar Eclipse, 1970
Folder 5: Speech, 1957-1969
Folder 6: Technical Institute, 1957-1964
Folder 7: University Relations Studies, 1961
Folder 8: Virginia Academy of Science, 1962
Folder 9: Virginia Academy of Science, 1967

 

Revised 1/26/12